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Fun Joel's Screenwriting Blog


-- On Screenwriting and Related Topics

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Location: Los Angeles, CA

I moved from NYC to LA in October, 2003. And though I still think NYC is the greatest city in the world, I'm truly loving life here in the City of Angels. I'm a writer, reader, and occasional picture-taker.

Tuesday, December 13, 2005

Snakes+Plane+Blogs = Awareness

First there was Josh Friedman's mention of it in his memorably titled post "Snakes on a Motherfucking Plane." (Forgive the language, it's a quote.)

Then, Scott the Reader spoofed it for his blog title: Alligators in a Helicopter.

Matt Waggoner decided to up the ante and try to out-do (or out-silly) Scott with his blog title: Velociraptors on the Space Shuttle.

Now the movie title that started it all has become a catchphrase, and it's so big that even Variety picked up on it!

Here's part of the article:

Posted: Sun., Dec. 11, 2005, 6:00am PT

New Line's 'Snakes' slithers into zeitgeist
Pic's title enters vernacular six months before release


When it comes to titling films, Hollywood studios sometimes settle for the bland ("Prime"), the bizarre ("Zathura") and the incomprehensible ("XXX2: State of the Union").
Not so with "Snakes on a Plane."

Though New Line has done no publicity and the thriller is eight months away from release, buzz has reached epic proportions -- surprising for a high-concept, moderately budgeted film that would ordinarily be dismissed as late-summer horror fare aimed at teens.

The title alone has already inspired songs, merchandise and growing use of the phrase to signify something on the order of "It could always be worse." A recent Google search of "Snakes on a Plane" yielded more than 77,000 hits.

Or take this recent posting in the Urban Dictionary site explaining just what the phrase "snakes on a plane" means: "How's your relationship with Chloe going?" "It's getting close to being like snakes on a plane, man, seriously."
Crazy, huh? And the article even quotes our scribospherical friend, Josh Friedman (and properly credits him for his efforts on WOTW):

[Changing the title back to Snakes on a Plane from Flight 121] was music to the ears of screenwriter Josh Friedman ("War of the Worlds"), who gleefully posted his reaction on his blog: "I love 'Snakes on a Plane.' Love it. It makes me giggle like the fat, lazy schoolgirl I am."

Four months later, Friedman professes he's still enamored of "Snakes on a Plane." "I got more reaction to that posting than anything else on my blog," he adds. "I think I accidentally tapped into the zeitgeist."

I guess you never know what will work, eh? I've just got one question for the filmmakers:

Where's the Beef?

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Blogger Matt Waggoner said...

I am proud to be a part of this meme or product.

6:51 AM  
Blogger Eleanor said...

I love the whole concept.

Alligators and Velociraptors...I just had to start reading them, and then I was hooked. :)

The visual images the titles conjure are just -- priceless.

1:50 PM  
Blogger Chris said...

Although the last release date I saw was mid-August, a/k/a where movies go to die, which does not bode well. They should at least move it out of that and try and capitalize on the buzz if there's anything to the pic.

11:19 PM  
Blogger Wilton said...

And of course Defamer chimed in a few days ago, with

Sluts on a Plane

12:44 AM  
Blogger Shawna said...

Have you seen Snapes on a Plane?

7:08 AM  
Blogger Fun Joel said...

Link didn't work Shawna. Hmmm...

7:18 AM  
Blogger Matt Waggoner said...

August isn't terrible. Where movies go to die is *January*.

Snapes on a Plane... *snerk*

7:35 AM  
Blogger Fun Joel said...

Thanks for the link, Matt!

7:12 PM  
Blogger Fun Joel said...

But what does it all mean?

7:33 PM  

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