Snakes+Plane+Blogs = Awareness
Then, Scott the Reader spoofed it for his blog title: Alligators in a Helicopter.
Matt Waggoner decided to up the ante and try to out-do (or out-silly) Scott with his blog title: Velociraptors on the Space Shuttle.
Now the movie title that started it all has become a catchphrase, and it's so big that even Variety picked up on it!
Here's part of the article:
Posted: Sun., Dec. 11, 2005, 6:00am PT[SNIP]
New Line's 'Snakes' slithers into zeitgeist
Pic's title enters vernacular six months before release
By DAVE MCNARY
When it comes to titling films, Hollywood studios sometimes settle for the bland ("Prime"), the bizarre ("Zathura") and the incomprehensible ("XXX2: State of the Union").
Not so with "Snakes on a Plane."
Though New Line has done no publicity and the thriller is eight months away from release, buzz has reached epic proportions -- surprising for a high-concept, moderately budgeted film that would ordinarily be dismissed as late-summer horror fare aimed at teens.
The title alone has already inspired songs, merchandise and growing use of the phrase to signify something on the order of "It could always be worse." A recent Google search of "Snakes on a Plane" yielded more than 77,000 hits.[SNIP]
Or take this recent posting in the Urban Dictionary site explaining just what the phrase "snakes on a plane" means: "How's your relationship with Chloe going?" "It's getting close to being like snakes on a plane, man, seriously."Crazy, huh? And the article even quotes our scribospherical friend, Josh Friedman (and properly credits him for his efforts on WOTW):
[Changing the title back to Snakes on a Plane from Flight 121] was music to the ears of screenwriter Josh Friedman ("War of the Worlds"), who gleefully posted his reaction on his blog: "I love 'Snakes on a Plane.' Love it. It makes me giggle like the fat, lazy schoolgirl I am."
Four months later, Friedman professes he's still enamored of "Snakes on a Plane." "I got more reaction to that posting than anything else on my blog," he adds. "I think I accidentally tapped into the zeitgeist."
I guess you never know what will work, eh? I've just got one question for the filmmakers:
Where's the Beef?
Tags: Snakes+on+a+Plane, catchphrases, movie+marketing