This is friggin' brilliant marketing. (Make sure to check the video too.)
To promote the upcoming Simpsons Movie, a group of 7-eleven stores have been transformed into Kwik-E-Marts! What a brilliant way to spread buzz about the film and get fans and others interested. In addition to the altered store design and layout, there will even be Simpsons-themed food available, including Krusty-O's cereal and a Slurpee that has been renamed WooHoo! Blue Vanilla Squishee.
But beyond the simple "why didn't I think of that?" brilliance of the campaign, there's another reason I respect this marketing so much. The entire cost of the Quik-E-changeover has been borne by 7-eleven! That's right, Fox is not paying a cent for this big marketing bump. I'm sure this will make sense for 7-eleven as well, as I suspect those stores will see a sizable bump in traffic. But still very cool for Fox.
Now, there is one such rebranded store in L.A., at the corner of Sepulveda and Venice. And I'll admit that I was right at that corner this morning and didn't even notice it. I'm sure that's because I was more focused on getting back home after dropping my roommate at the airport than I was interested in staring at the passing sights, even if they would have placed me comfortably in Springfield. So I won't say it was a marketing failure, especially since I'll probably have to make a return trip one of these days, just to lap up the fun (and maybe a Squishee too).
Now I wonder if there is a statue of Apu's god in each store, so I can avoid feeding it a peanut. And maybe a secret garden on the rooftop where I can meet Paul McCartney!
(For a list of Quik-E-Mart locations, go HERE.)
Tags: movie+marketing, Simpsons+Movie, The+Simpsons, Quik-E-Mart, 7-eleven